First product of our Creative Salon Grande Foret

Beyond Bottles, Manufacturer:
LG Household & Healthcare
Design: LG Household & Healthcare/Eun-Joo Lee, Sung-Pil Hwang
cd's Association/Dong-Min Shin

   The brand concept of Beyond consists of well-being and coloured food ingredients. The theme is the fusion of kitchen and bathroom, creating an image of healthy recipes and relaxation. The packaging has a rounded rectangular shape, with a slim neck. The screw cap is coordinated in black to lend the series a unified appearance. The bottles come in red, yellow, green and white to match the concept of food colours. The label is waterproof, since Beyond is intended for use in bathrooms. Despite over hundred kinds of different products, the brand identification is clear.

iF product design award 2007

Package Design for Leo Phone (KG920) Mobile phone package design 
LG Electronics Inc.  
Design: LG Electronics Inc.
Byung Jin Oh, Hang Ah Jo, Mun Hwa Kim, Young Seok Seo

  Designed for the first mobile phone to come with a 5-megapixel digital camera, the combination of black and fine silver lends the product a minimal, yet dynamic image. To express the image of a digital camera phone, we created a new frame structure that resembles the iris of the camera as well as a picture frame. The unfolding structure of the frame adds the fun element. The diagonally aligned frame strongly stands out and is exceptionally durable. In order to reduce unit costs, this package uses only paper and PET  both of which are also easily recyclable. iF product design award 2007

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