Project team : Dong Hyun Kim(director), Ji Weon Ahn(interior designer), Erika Ko(graphic designer), Yu-Kuang Chou(Photography)



Erika Ko graphic Project : Identity, signage, menus, stationery, press and promotional collateral, staff uniform and website for KIMCHEE Restaurant in London, UK.

The restaurant is adorned with authentic Korean pieces to create a traditional style with a modern twist. KIMCHEE’S in-house Korean designer, along with Mr. Kim himself, developed and crafted every element of the restaurant, ensuring that every detail, from the displays of Korean crockery to the unique, custom-built benches, reflects the real Korea.



The distinctive branding of KIMCHEE was also developed specially by the KIMCHEE team, to complement the unique essence of the restaurant. Mr. Kim himself oversaw the whole construction, making sure everything combined perfectly to create a laid-back but stylish dining experience.

-from KIMCHEE restaurant PR team

KIMCHEE restaurant

Mother-in-Law’s Kimchi (MILKimchi) is a handmade kimchi using the finest chili peppers, natural ingredients and no preservatives. Established in 1989, our kimchi is a 20 year-old recipe of the renowned Korean soup restaurant, Jang Mo Gip (Mother-in-Law’s House) in Garden Grove, California.

Taste an authentic, artisanal kimchi, made with select chili peppers - a natural depth of flavor coupled with spicy complexity and savoriness - a healthy probiotic food that is good for your digestion.

“Ruddy MIL Kimchi is spiced to the hilt, but the fire is tempered by the rich complexity of the pickle, which is made without preservatives. Serve it with appetizers, layer it in a sandwich or on a burger, or use it to brighten a dish of grilled meat or fish.”
-Florence Fabricant, Dining & Wine, New York Times (October 14, 2009)

All natural, no preservatives l non vegetarian l contains shellfish, seafood, sesame seeds.

Mother in Law's Kimichi