Richard Kim, the lead exterior designer for the BMW i3 an i8 discusses the technologies and freedom that helped his team develop these innovative new cars.

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The BMW Concept i3 is the first premium electric plug-in city car, while the i8 Concept is a hybrid plug-in and combustion engine sports car.

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i3 and i8 production models will be available from 2013.

The mobility of the future requires a new balance between global requirements and the needs of the individual. Solutions are needed to provide individual but above all, sustainable mobility.

The BMW Group recognised this need and now presents vehicles under the sub-brand BMW i which open new avenues, specifically responding to changing customer needs and combining inspiring design and a new perception of the term premium, strongly characterised by sustainability. BMW i takes a holistic, all-encompassing approach: with its customised vehicle concepts, sustainability defining the entire the value chain and supplementary mobility services, BMW i is rewriting the concept of individual mobility.

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Charging: conveniently at home, at work or on the road.

In practice, charging the BMW i3 is extremely easy, and even today, many people can use electromobility comfortably on a daily basis. This is because at a home charging station – whether a standard electrical socket or the BMW i wallbox – the BMW i3 battery is completely full after a minimum of six hours, and with a modern public quick-charging device 80 per cent of the battery is charged after 30 minutes. In the time it takes to have a spot of lunch or do some shopping in the city centre, the battery can be recharged for a further 120 kilometres.

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The BMW i sub-brand presents two special concept vehicles at the Frankfurt Motor Show (IAA): the BMW i3 Concept and the BMW i8 Concept. They demonstrate how the future of sustainable and yet dynamic mobility might look. While the BMW i3 Concept is purely electrically powered and thus optimally equipped for the city, the plug-in hybrid model BMW i8 Concept combines the strengths of both an electric motor and an internal combustion engine, delivering a high level of dynamic performance.

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The BMW i3 Concept, which was dubbed the Megacity Vehicle during the development stage, precisely defines as the first purely electrically powered BMW Group production car the future challenges of mobility in urban environments. And as the first premium electric vehicle it interprets the pioneering attributes typical of the BMW brand. With four seats, doors which open wide from the middle of the vehicle, a luggage capacity of around.

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Mercedes Silver Arrow, designed by Hubert Lee for the 2011 LA Design Challenge

The classic 1930s and 1950s Silver Arrows from Mercedes count as some of the most beautiful racing cars ever designed. Hubert Lee - the creative director of Mercedes' LA design operation - created a new Mercedes Silver Arrow for the 2011 LA auto show design competition, the LA Design Challenge.

The theme for 2011 was cars for a futuristic Hollywood movie. 'We looked at many influences, but Syd Mead was definitely one,' Lee explains. Beneath the silver wheel shells are omni-directional diagonal rubber sections on a roller that allow steering in all directions. To enable access for passengers, 'the whole dashboard, bonnet and front grille slides forward as one section into the scooped area between the front wheels to create the space for the doors to open up, scissor-style'

Interview with Hubert Lee, Creative Director, Mercedes-Benz

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‘This epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old-school subterfuge and help from the great tradition of the mercedes-benz automobiles.‘

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In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they’re no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow. They lead the relentless ‘Dr. Barrier’ on an action packed thrill ride through the past and future of transportation.

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The designers at the Mercedes-Benz Advanced Design Studio in Carlsbad, California have created a Hollywood-style homage for Mercedes-Benz to 125 years of innovation in automotive technology and design.

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The leading roles are played by two high-tech characters which have been instrumental in reconciling safety and stylish design in automobiles: the Mercedes-Benz Silver Arrow cult racing car and crash test dummies.

The film "Silver Lightning" is set in the near future, in an age of artificial intelligence. Two crash test dummies by the names of Hans05 and Franz02 take on evil ruler Dr. Crash-Barrier to save their beloved Mercedes Silver Arrow. They engage in an action-packed, nerve-jangling duel with the ruthless battering ram before finally outfoxing him. The Mercedes-Benz Silver Arrow Concept is a low-lying sculpture on wheels.

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''While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car,'' said Jae Chung - Dodge Demon Principal Exterior Designer, Chrysler Group. ''The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.''

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The Demon name has a long and beloved history with Dodge. It was first applied to a two-door fastback version of the compact 1971-1972 Dart, complete with a cute cartoon mascot—a little red imp with a pitchfork. The most recent Dodge to wear the Demon emblem is pictured above: a racy, two-seat sports concept introduced at the 2007 International Auto Show in Geneva, Switzerland.

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes. In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

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The Dodge Demon concept is a compact, nimble "roadster with an attitude," a perfect balance of classic sports car proportion and simplicity blended with modern design and performance.

"While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car," said Jae Chung – Dodge Demon Principal Exterior Designer, Chrysler Group. "The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes."

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes.

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In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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2007 Dodge Demon Roadster Concept - Dan Zimmermann, Interior Designer (left), and Jae Chung, Exterior Designer

The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.







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