Beyond Bottles, Manufacturer: LG Household & Healthcare
Design: LG Household & Healthcare/Eun-Joo Lee, Sung-Pil Hwang
cd's Association/Dong-Min Shin
The brand concept of Beyond consists of well-being and coloured food ingredients. The theme is the fusion of kitchen and bathroom, creating an image of healthy recipes and relaxation. The packaging has a rounded rectangular shape, with a slim neck. The screw cap is coordinated in black to lend the series a unified appearance. The bottles come in red, yellow, green and white to match the concept of food colours. The label is waterproof, since Beyond is intended for use in bathrooms. Despite over hundred kinds of different products, the brand identification is clear.
iF product design award 2007
