Seung-Gun Park, the creative director of pushBUTTON has never ceased to breathe fashion since he was little. His interest in fashion led him to start his career as a singer and fashion model. His frustration with rather boring existing brands pushed him to launch pushBUTTON in 2003. He is a self-taught designer with absolutely no educational background in fashion, which allows him to be free from the existing rules and limitations.
In 2006,pushBUTTON launched a second line, DRESSMONSTER. DRESSMONSTER introduces sophisticated casual design with more affordable price.
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