SP-A800B Projector
Design: Samsung Electronics Youngsun Shin, Jeaseung Song, Yunje Kang
This product moves away from the existing boxy projector image. It instead adopts a high-gloss, streamlined design with the form of a whale as its motif. It incorporates lighting effects at the top rear of the product. The typical loading process of projector products once the power is turned on is sensibly expressed through flickering lights. The feel of the glossy, smooth surface and the sense of sophistication have been maximized with the use of a touch knob on the upper part of the product. A high-gloss, streamlined design was adopted for the remote control as well to perpetuate the product image.
