The Cadillac BLS design was conceived by an international team of designers led by GM Vice President of Design Ed Welburn. The vehicle has clear, sharply defined contours, striking wedge shape and an elegant interior.

“The most striking feature is the vertical lines at the front and rear,” said Welburn. “The V-shaped chrome-plated grille, a Cadillac cue, is picked up again by the trunk lid. The large side faces communicate a sense of strength and solidity.”

The BLS also features jewel-like headlamps, fog lamps integrated into the body-colored bumper and a wide air intake below the grille. A narrow chrome strip runs along the side windows. The latest LED technology is used in the center high-mounted brake light, which is prominently positioned on the trunk lid and extends across the vehicle. The vertical taillights leave no doubt the BLS is a Cadillac.