Ferrari World Design Contest is a competition - launched by the marque from Maranello in collaboration with Autodesk, the project's technical partner and official sponsor – for schools and universities from the automotive and design sectors in Italy and abroad to create the Ferrari of the future.

The participants are asked to create a pure hypercar with technology and materials from the latest generation, a car with an extreme architecture, while functional under every aspect. The contest runs until July 2011. The jury, under the presidency of Luca di Montezemolo, will award an internship at Ferrari's Centro Stile, lead by Flavio Manzoni, to the first and second placed participants as well as monetary prizes.



Maranello, 19th July 2011 – Students from Seoul’s Hongik University have won the Ferrari World Design Contest, a competition in which 50 highly prestigious universities across the globe took up Ferrari’s challenge of imagining its cars of the future. The Korean school was chosen ahead of the second-placed IED of Turin in the final with London’s Royal College of Arts finishing in third position.

The first three classified models are:

1) Eternità – Kim Cheong Ju (Korea Rep.), Ahn Dre (Korea Rep.), Lee Sahngseok (Korea Rep.) – Hongik University (Seoul)
2) Xezri – Samir Sadikhov (Azerbaigian) – IED (Turin)
3) Cavallo Bianco – Henry Cloke (Regno Unito), Qi Haitao (Cina) – RCA (London)

Ferrari World Design Contest

AQUA_one-manned submersible watercraft



This idea isn't so far-fetched. As Earth gets increasingly crowded and polluted, people are trying to find another space to live, ocean. Although, people can¡¯t stand alone under the water yet, surely, technology can make this happen.




As we believe, in the near future, people could live under the water. If it comes true, people will need a new type of underwater transportation like a submersible.
Here is my piece of work as an answer, AQUA, is a one-manned submersible watercraft sailing both on and under the surface of water.



Winner of the IDEA Design Awards for 2008, Aqua is a striking transportation vehicle for the future, although I can think of many keen for marine exploration who would dream to take it for a drive today—including myself, obviously.

Designers: Sungchul Yang, Woonghee Han

AIRCRUISE: A Fuel Cell Powered Zero Emissions Luxury Airship
Visionary concept work for Samsung C&T explores the future of travel and transport.

London, UK, 03 February 2010 - Leading design and innovation company Seymourpowell is today unveiling full details of its visionary transportation concept, Aircruise - a giant, vertical airship powered by natural energy and designed to carry travellers in style and luxury.

Originally a self-generated project, Seymourpowell's Aircruise is the concept design for a hotel in the sky, with low passenger numbers and huge internal spaces offering room for living, dining and relaxing, as well as scope for dramatic and inspirational public spaces. The initial design proposes a bar/lounge zone, four duplex apartments, a penthouse and five smaller apartments.

The concept subsequently captured the imagination of Korean giant Samsung Construction and Trading (C&T). Driven by its interest in new materials for building, Samsung C&T appointed Seymourpowell to refine the idea and produce a detailed computer animation of the proposed experience to illustrate this visionary approach to the future.



Seymourpowell's Aircruise concept presents an alternative take on the future, suggesting 'slow is the new fast'. Nick Talbot, design director at Seymourpowell explains, "The Aircruise concept questions whether the future of luxury travel should be based around space-constrained, resource hungry, and all too often stressful airline travel. A more serene transport experience will appeal to people looking for a more reflective journey, where the experience of travel itself is more important than getting from A to B quickly."

On Aircruise, it is the very abundance of time and space that defines the luxury experience. In a world where speed is an almost universal obsession, the idea of making a leisurely journey in comfort is a welcome contrast. Talbot explains, "The physics of the airship requires a gigantic volume of lifting gas, yet simultaneously demands a relatively limited amount of weight. This allows for a potentially large amount of space with relatively few people onboard - a luxury for any traveller."

Talbot added, "It's a world cruise not limited to the ocean, offering instead the dream-like quality and absolute freedom of flight. Passengers can choose to dine thousands of feet above a city, or take in the view whilst moving through the air over the ocean or a national landmark."

Lifted by hydrogen and powered by solar energy, the Aircruise concept also has obvious environmental benefits. Seung Min Kim, design director at Samsung C&T commented, "This was a dream concept project for us, helping to realise a future of sustainable buildings combined with innovative and luxury lifestyle. In an age when environmental impact is a key consideration for architecture, we are keen to extend this vision of the future by searching for solutions that can be realised by 2015 - the year that many futurologists foresee as the turning point for the future."



Proposed conceptual specifications for Aircruise as follows:
From the docking rig at the base to the tip, the ship is 265 metres tall. Hydrogen, the lightest gas, is used as the lifting gas, and is capable of lifting around 1.2Kg per cubic metre of volume. Large PEM hydrogen fuel cells will provide on board power and some drinking water.

The volume of the main envelope in the ship is calculated at 330,000 cubic metres, which equals 396,000 Kg of available lift at sea level (1,000Kg = 1 Tonne (t)).

Seymourpowell