33 original pieces of artwork ESPN’s 2010 FIFA World Cup




The 2010 FIFA World Cup in South Africa is the 19th time the tournament will be played, and the first time on African soil. To celebrate this historic event, ESPN, Wieden+Kennedy and Cape Town-based AM I Collective created 33 original pieces of artwork: one for every participating country and one overarching World Cup piece. Each painting brings to life the story of that nation. The look of the artwork is inspired by hand-painted African art found in the streets and townships across South Africa, and the entire African continent.

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Corner The Choice : Jae Won Seok




“Corner” is a documentation of my life. I recorded the important moments of choice, and designed them into simple a graphic essay that represents the motto of my life. This work contains two parts; an archive book of collected photographs, and a graphic essay book with various stories. This book is on sale at an independent publisher book store in Seoul. 2009, 176×250mm, 38pages, digital print, Book



Nike Classic. An identity graphic proposal for a new Nike brand.
Graphic language was planned for Nike as a sport company with great history.
2008, Digital print, Graphic concept and posters.

Jae Won Seok

Eco Coke Bottle design : Andrew Seunghyun Kim






new concept for Coke bottles aims to transform the structure of the product to cubic bottled drinks, allowing a significant gain in storage space and efficiency for recycling. The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. The bottle is made of 100% sugar cane byproducts, and it collapses 66% smaller than its original size.

Andrew Seunghyun Kim
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