“By maintaining right indoor temperature in winter, polar bears can survive.”

Advertising Agency: A and B2, Seoul, South Korea
Creative Director: Dong soo Lim
Art Director: Mi jung Shin
Illustrator: Ji young Jung
Published: February 2010

A and B2

Cup Noodle is diet food and made for women who want to get themselves into shape.
and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet,
a image showing a girl naked below with a real skirt was installed in a telegraph pole.
and this shows the skirt was taken off by eating Cup Noodle.

Advertising Agency: Adrich, Seoul, Korea
Creative Director:Eun Myung hee
Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho
Copywriter: Park Se-ra, Son Eun-Young
Photographers: Duke Lee, Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung
Published: March 2011

Adrich



Monsieur l'agent's New year poster 2011



Clark Magazine [Issue No. 39]



Artwork for the Bewitched Hands "Birds And Drums" lp and singles.



Poster for Institubes party.



Illustration and graphic design for various Air record 12".



Housse de Racket’s  album “Alesia”



Art direction, graphic design for "Cherry Blossom Girl" by Air

Sanghon Kim is a French/ Korean artist/graphic designer living in Paris.

A fine-art and graphic-design graduate of the Beaux-Arts in Paris, Sanghon Kim is a talented jack-of-all-trades capable of moving from watercolours to computer work in his search for a strong visual universe. His art of mixing techniques gives the work an air of mystery; you’re never sure whether you’re looking at a photomontage, computer graphics or an actual drawing, which is undoubtedly part of his plan to hide his tracks, unnerve the viewer and create dissonant feelings.

His airy, poetic and unique style has allowed him to adapt to different types of work, including fashion, illustration, typography and graphic design.

With so many strings to his bow, it should come as no surprise that he’s already a favourite with a number of labels and artists. He’s worked with Lacoste, Nike, Christophe Lemaire, Hermès, Tate Modern, Air and Bewitched Hands

Sang Hon Kim






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