Corriedale

Corriedale is a breed of sheep. And it features a highly adaptable environment without horns. The interior objects with a motif from a variety of possibilities the concept this feature. We thought about the changes in the surface of the many possibilities. And We wanted to make changes to a strong, solid form rather than a typical soft feel. The surface of corriedale maintains the overall form of the sheep but involves a polygonal design to delver a new feeling.

Reindeer

Reindeer is designed as a versatile tray with a simplified reindeer shape. Unlike the existing trays, this practical tray also can function as an interior decoration. We put a compelling design first prior to functional one and want it to be the center of space. Reindeer can be used in various places such as bedroom, sitting room, door and so forth according to what objects you will put on. Be creative and make your home more beautiful. Reindeer will bring your place to life.

Under The Chimney

The candle holder ‘Under The Chimney’ comes in the form of a chimney exuding fragrance. We focused on creating a special feel to it through the two contrasting elements, the chimney and fragrance. The general perception of the chimney that may come off as rigid and negative has been visually reinterpreted in a more smooth form so as to be more commensurate with the aroma of the candle.

Roomy Chimney

The second candle in the chimney series, the Roomy Chimney, is a product designed by paying attention to the upper part of a container of wax where the light spreads rather than the inside of the container. The design has a wide and spreading upper part and expresses the shape of the direction and expansion of light, and by finishing with brass the part where the last light touches, a much more emotional light was able to be created.

Swungdash is a living goods brand from Plus200. Swungdash refers to the wavy sign(~). Swungdash focuses more on the sensitivity of space than practical action for design and production. Thinking about what aspects will make our living place beautiful and valuable is where Swungdash starts. Quick consuming is not our objective. We'd make long-lasting products, suggest meaningful consumption, interpret normal products in various point of views and share.

Swungdash

Splendid Facet

This is a study of the intrinsic functioning of visual arts and the harmony of lifestyles in present. In Modernity, as an affluent life, humans tried to add art to life. Compare to modernity, Modern era pursues simple and affordable consumption. Out of these flows, when the objects become functional and ornamental they can serve as a reminder of the roles which is visual arts function originally.

Noriginal Studio

Branding design for Bottleshot brew

Brewery branding project

Duksil Foundation Identity Design.

Rover Up

Travel Magazine done during college.

Songah Lee is an Independent, South Korea-based graphic designer. She is huge fan of Art history and passionate about design and always looking for original and contemporary visual solution. As necessary of unique typefaces for typographic solutions are realized, she works on wide range of type and experimental types. She aims to work off and on-line for a wide range of clients, from cultural institutions and brands and private companies, both internationally and locally.

Songah Lee  

FALL 2016 READY-TO-WEAR

SPRING 2015 READY-TO-WEAR

JI OH is a New York City based luxury womenswear label founded in 2014. In JI OH, opposites create heartfelt drama, punctuated by the trueness of Ji’s personal expression through design to make a delicate balance for today’s woman.

Best known for androgynous, uniform dressing, Ji Oh designs for women who believe in comfort and versatility yet with ultimate sophistication. It is about making a seamless connection between their work, the lifestyle they’re advocating and the life that they lead. With the intention of freeing women from boundaries, JI OH reinterprets classics with a powerful understatement of balance and proportion.

JI OH