NewYork 2011 F/W Ready To Wear, Mercedes-Benz Fashion Week



Son Jung Wan spared no detail in her Mercedes-Benz Fashion Week debut collection.

Any woman, or man, with a fondness for sparkle and opulence that is refined and compelling will want this collection hanging in the closet. A neutral palette was brought to life with metallic threads, fur details and gleaming sequins. Knitwear was fantastically body-conscious featuring skin-tight pants that were high-waisted and flared. Silk gowns with cutouts and plunging necklines were superbly worthy of the most elegant affairs. Fur added exquisite touches to sleeves, shoulders and shoes and richly-detailed fur coats topped silk pants.



Born & raised in Korea, Son Jung Wan, majored in Industrial Craft at Sookmyung Women's University and after graduating, went to design school at International Mode in Seoul. In 1989, Son decided to open a small shop just across the street from Galleria Department Store so she could house & sell her then small collection of stylish wears. Seeing how successful her store was, Galleria offered her a shop in shop only a year later and from there the Son Jung Wan brand grew. In 1993, Son received the “Golden Needle Award” from the Korea Fashion Editor Association and in 2005, was named “Designer of the Year” by Seoul Metropolitan.

The luxurious collections designed by Son Jung Wan consist of impeccably executed separates including tops, skirts, shorts, pants, and jackets as well as dresses all made from the must sumptuous fabrics. With each collection, Son captures the dual nature of women and how they like to dress; at times pretty and feminine, other times chic and stylish & still others sexy.

Mercedes-Benz Fashion Week

Son Jung Wan










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