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Located in Seoul, South Korea, the 4400+ sq m Christian Dior Flagship Store features a prominent sculptural white facade inspired by the shape and movement of fabric. Designed by French architect Christian de Portzamparc together with indigenous architects DPJ & Partners, the facade of the store is composed of 11 curvaceous panels (each one measuring 6m x 20m) of self-standing Glass Fibre Reinforced Plastic (GFRP).

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I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

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In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

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The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Architects : Christian de Portzamparc Location : 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea Local Architect / Project Manager : DPJ & Partners, Architecture Area : 4408.0 sqm Project Year : 2015 GFRP Façade Development : DPJ & Partners, Architecture Design Base Structural Engineer : CS Structural Engineering GFRP Façade Quality Control : Bureau Veritas Lighting Designer : L’Observatoire International Main Contractor : Kolon Global Corporation GFRP Façade Sub-contractor : Design Base Metal Façade & Curtain Wall Sub-contractor : Iljin Unisco Photos: Nicolas Bore

Christian de Portzamparc

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