This is a shelf with an unexpected tactile sensation when touched. Made mostly of silicon, the Catalyst shelf has a thinner layer on the upper part “that holds things… books, papers, pens, whatever you want.” And can also be used as a bookmark.




The beginning of any relationship requires the introduction of a catalyst. Strangers can be brought together through mutual interactions and occurrences. This type of interaction, whether done through a simple 'hello,' or a more elaborate activity, can be construed as a type of "play". My shelves aim to invite the user to interact with its form. They utilize various "play signals" that engage the user to touch, feel, and react to the object. Each shelf has the potential to stand alone, but the introduction of user participation can contribute to a full realization of it's features.

Jiyoung Seo is studying at HDK School of Design and Crafts in Gothenburg, Sweden.

Jiy Yung Seo