CHICAGO, February 10, 2010 – Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show, advancing momentum of Kia Motors' global alternative fuel and powertrain research program, and its sub-brand coined "EcoDynamics," to develop innovative fuel-stretching and emissions-cutting technologies. The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee'd Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

Kia Motors America

The official images of the eMX Concept, the first concept car designed by Korea-based Renault Samsung Design that debuted at the 2009 Seoul Motor Show and previews the design direction for the brand's future models. The eMX - ("eco Motoring eXperience") is based on the Renault Mégane platform and is powered by a turbocharged 2.0-liter four-cylinder engine coupled with a number of solutions aimed at improving the fuel efficiency .

The main dimensions are a length of 4,040 mm, a width of 1,818 mm, a height of 1,468 mm and a wheelbase of 2,535 mm. The design features soft curves with details and graphics which take inspiration by nature and are aimed at expressing a sense of eco-friendliness and cutting-edge technology.

Samsung Motors

Hyundai Motor America is upping ante by revealing the R-Spec trim of its brand-new  striking machine, the 2010 Genesis Coupe. The R-Spec Genesis Coupe is a special trimmed-down Genesis Coupe variant, designed to suit those car enthusiasts looking to tune their car to their own specifications.

Under the bonnet of the R-Spec model lies a turbocharged 2.0L four-cylinder engine. The 210 horsepower engine is mated to the 6-speed close-ratio manual transmission. Other exclusive enhancements that the R-Spec also gets include Torsen limited slip differential, Brembo brakes, track-tuned suspension lay-out with stiffer springs and dampers along with front and rear sway bars and a strut tower brace.

Making up the R-spec Genesis Coupe tweaks on the outside are the 19-inch light-weight alloy wheels with high-performance Bridgestone Potenza tires (225/40YR19 in front and 245/40YR19 at rear-end) and exclusive R-Spec badging.

To further reduce the cost and weight, Hyundai also eliminated some of the non-essential equipment such as automatic headlights, cruise control, Bluetooth and trip computer.

Hyundai Motor America

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