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Mother Ground’s the first sneaker series – H001 / Hua (White)

Hightop / Velcro type / Cowhide / Rubber outsole / Eva form Insole

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Mother Nature’s “representative, designer, treasurer, production manager and sales manager”, Keun Baek Lee co-founded a brand called BROWNBREATH about 10 years ago with three friends. At the beginning of 2016 however, Lee wanted to venture into the independent footwear world and launch his own brand.

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“ Being in the industry for over a decade, and also being a designer by trade, Lee knew how important brand story was. “The story of mother ground is mainly about the outsole (soles). I wanted to be able to imagine nature by simply expressing the texture of nature reminiscent of contours or wooden patterns, and seeing and walking.”

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“Many of the elements that make up nature have their own unique colors or symbolic colors. I have decided on four elements of them, and I have composed the products with the motif of the four colors that each elements symbolize. In addition, we have added Chinese characters for each color that can represent the elements in one letter.”- Keun Baek Lee

Made in Korea, Busan

Manufactured by Samyoung System Co.,ltd

Metallic mold by Buwon Mold Co.

Mother ground

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Private Houses Yeonhui-dong, Seoul, South Korea - Build completed in 2015

Marimba house is a residence and a studio for three musicians. The given site is one of four lots the client has from the beginning moment of the formation of Yeonhee village of which habitants are mostly of upper-middle class. The four lots are between two parallel streets to which each two lots are aligned. We proposed, for the beginning, a master plan for all of four lots conceiving it as a whole family cluster. This project is the first step of the whole.

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We decided to make the house of wooden structure. The fast completion of the structure was one reason and the ideal solution as an acoustic resolution was another. In the masterplan suggested, on angles of each lot we put a cube mass which meets a slowly inclined pitched roof on two sides cut obliquely on the plan so that when the cluster will be completed would create a well defined courtyard at the center.

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The cube contains lesson rooms on ground floor and three bed rooms on the second floor, plus a small terrace to make a compact private atmosphere. In the meantime, under the pitched roof, a large multi-use space is connected to the living room by stairs.

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The wooden structure is not evident from outside. Ironically we used the cement bricks for the lower part of the pitched roof space and the drivit for the cube. Being conscious of the fact that the red bricks which was very popular materials in the sixties and seventies are dominant in the whole village, we had the drivit painted in strong red_brick colour . A subtle interplay in materials and colours with circumstances we wanted.

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On the other hand, in the interior space of the house, wooden materials are overwhelming. A 1.8m wide wooden louver was laid along the whole length facing the garden in 2.2m height in the way that it roles as a spatial and visual device to put in relationships between the inner and outer spaces. The obliquely cut away part on the plan for the future courtyard is substituted with a large wooden deck to continue into the inner space alluding the wooden finishings of interior spaces.

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The cube meets the pitched roof on two sides. Alongside the whole length, we put the narrow top-lights to make the two different volume evidential and to give the natural lights to the deep inside. The white wall of the cube is supposed to be strongly washed by sun lights at a certain moment of the day.

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Korean upper-middle class village usually has high and strong walls along the streets and neighbors for their privacy. To give a visual breath to neighbors keeping privacy at the same time we needed a specific wall solution. We proposed a thin metal louver arrayed obliquely in 100mm distance with different heights according to the situations. A dense rhythm to the street was another gain.

design team l Kim min ji location l yeonhui-dong, seodaemun-gu, seoul type l architecture, new construction principal use l residential status l completed completion date l 2015 total floor area l 369.91m2 photo l Jongoh Kim

ISON Architects

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Jaguar has a clear and definite design. Jaguar considers character lines and proportion when designing. The car's sharp character-lines and its aerodynamic shape is designed to feel speediness by just standing in middle of street. When viewing on top, volume of the body is rounded in middle, and its end gets narrow. This aerodynamic body tells a strong design philosophy of Jaguar, which has been passed down since 1922.

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To become a masterpiece, design needs to try defying gravity. Design must look beautiful and stand out in the middle of new concept cars flooding into market. Sometimes the new type of material is changed, or various of colors are added, but a masterpiece never loses its tradition. Jaguar is one of a kind.

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Considering its trend and tradition, we present keywords 'Performance and Luxury' to a new Jaguar concept. Furthermore, we offer new vision of smart technology that meets the needs of target consumer and society. Experts say the Smart Autonomous system will lead the new era of car design. As a designer, it is a challenge to design cars with the new system. This project started with three keywords, Perfomance, Luxury and Smart. We focused on designing and suggesting a new solution to the challenge that Jaguar will face in future.

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EXTERIOR DESIGN & 2D RENDERING Dokyun Lim

3D MODELING & VRED RENDERING Juman Son

Jaguar concept







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